Sales Strategy

Custom Magazines Reach Homes Nationwide as Jewelers Launch the Holiday Shopping Season November 25, 2025 (0 comments)

Fort Myers, FL--Dozens of better-level jewelry stores released nearly 1 million custom magazines in the mail to their customers in the past 2 weeks, according to a November 25 release from publisher, Tufts Communications.

Each magazine is designed to reflect the inventory that each store has prepared for the holidays, offering readers a tailored guide to the most sought after gifts of the year, said the release. Custom store articles are also included, to more deeply connect readers with their local jeweler. Jewelers who publish printed magazines will also feature a digital issue on their website, programmed with links that integrate with each store’s shopping cart.

Jewelers Discuss Their Magazines
“Our debut magazine is officially here, and we could not be more thrilled. After being recommended to Tufts by Rolex, we sifted through over 100 articles to hand-select the very best. We were even able to add in a stunning custom feature dedicated to the beautiful new store we are building,” said Corbett Davis lll, Owner of Jewelers Trade Shop, Pensacola, FL.

Customization remains a defining advantage, accordiing to the release.

“Being able to customize pages that speak specifically to our store makes all the difference. In addition to our holiday magazine, we love our Kentucky Derby themed issue in the spring,” said Ashley Davis of Davis Jewelers, Louisville, KY.

Helen Barrott, Executive Director of Business Development at International Diamond Center (IDC), Tampa, FL, shared a similar sentiment. “Customers love our IDC Magazine. Every year they ask when our next one is coming out. We are not a brand-heavy store, so this is a chance to utilize the co-op we do get and have a magazine full of our own merchandise, too.”

For many jewelers, these publications elevate their local presence through national quality storytelling, accordingt to the release. 

“Our spring and fall magazines are a key part of our annual marketing efforts. Delivering a national quality book all about our local store is so impressive to our clients,” said Miles Parker, Director of Marketing for Bachendorf’s Jewelers, Dallas, TX.

Brent Polacheck of Polacheck’s Jewelers, Calabasas, CA, added, “Carefully curated and beautifully crafted, this is the seventeenth issue mailed directly to discerning homes across our exclusive list, inviting new friends to discover the Polacheck’s difference. You will also find it proudly displayed in store all year long.”

Social Media posts from stores launching their magazines:
Benari - https://www.instagram.com/p/DRSxmatjzw2/
Bachendorf's - https://www.instagram.com/p/DRAKrV4DsOD/
Reis-Nichols - https://www.instagram.com/p/DQ7ebJ5E3fZ/
Polacheck's - https://www.instagram.com/p/DRQVdIqkqtd/
Heller - https://www.instagram.com/p/DQmrmCLEoz2/

For more information, contact Tufts Communications at: Lori Roberts, lori@tuftscom.com