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Easy, Fast Tips To Boost Sales This Holiday Shopping Season |  December 09, 2020 (0 comments)


New York, NY--It's been an undoubtedly challenging year for our industry and consumers alike, but there is significant opportunity for jewelry purchasing this holiday season. Many consumers are looking to spend on meaningful items like jewelry in lieu of experiential gifts like travel, which aren't as accessible at the moment, and so far industry business surveys have borne this out. 

Platinum Guild International’s U.S. office offers these four easy and fast tips to strategically position your business to accommodate consumer needs, resulting in a successful holiday season. It’s not too late! 

Utilize Social Media. Post holiday-themed images on your social to attract customers and show product you're offering this season. Use simple props and quality lighting for visually appealing results. See PGI’s guide to taking product shots for social media here. Additional tips on social posting (copy, frequency, hashtags) can be found on our Marketing Resource Center.

Update Your Website. Add an "Order By" date to your website to inform customers of when they must order their gifts to receive them in time for the holidays. Include an offer on your site to view pieces virtually in a Zoom appointment. Offer information on store hours and safe delivery options (shipping, curbside pick-up, etc.).

Tell Your Story. Consumers are looking to shop small and local this year. Tell the story of your business on social media to enhance this connection with your customers who want to support businesses they know and trust.

Promote Social. Increase your promotion leading up to the holidays to maximize your efforts. Promotion can be targeted to the location(s) of your store(s) and can be pushed at key times like Super Saturday, the last Saturday before Christmas. In 2020, this is December 19. 

For more helpful marketing and consumer tips, please visit

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