Sales Strategy

Effective Ways to Improve the Jewelry Unboxing Experience December 11, 2025 (0 comments)

Long Island City, NY--User-generated content is shaping purchase decisions, and jewelry unboxing videos are now a key part of brand visibility. As customers share photos and videos of new purchases online, an article by MJJ Brilliant explains that the unboxing moment becomes a marketing asset. Strong presentation increases the chance of being featured in social content and helps strengthen brand perception.

[Image via iStock.com/Ilona Shorokhova]

Practical Ways to Upgrade the Experience

Focus on Packaging and Protection

Treat packaging as presentation. The article advises using sturdy, high-quality jewelry boxes with soft interiors, plus simple branded touches like tissue paper or ribbons. It also stresses secure shipping packaging. Branded boxes or padded mailers, along with proper cushioning, help maintain both safety and visual appeal.

Use sustainable materials. The article highlights growing consumer expectations around eco-friendly practices. Recycled and recyclable options, and reduced plastic, signal that a brand takes sustainability seriously.

Add personal touches. Handwritten notes or short thank-you messages create a strong emotional impression. This makes the piece feel meaningful from the moment the customer opens it.

Include small extras. The article suggests low-cost add-ons such as polishing cloths, pouches, stickers or care-instruction cards. These small items help customers feel the brand is giving more than expected.

Improve Usability and Gifting Options

Make packages easy to open. The article notes that customers dislike difficult packaging. Simple additions like pull tabs or ribbons help avoid frustration and make unboxing videos cleaner and more appealing.

Offer gift-wrap options. Because jewelry is often gifted, the article recommends letting buyers choose gift boxes, wrapping paper or notecards at checkout. This simplifies gifting and improves presentation for the final recipient.

Read the article by MJJ Brilliant here.