Sales Strategy
Empowering Retail Growth: Beauty Barrage’s Specialist Team Fuels In-Store Sales Success August 07, 2023 (0 comments)
Newport Beach, CA--An army of seasoned beauty professionals is boosting retail sales and transforming the beauty industry.
[Image via Pexels Commons]
This is courtesy of Beauty Barrage, a service providing brands with brand ambassadors, educators, and event specialists to assist them in focusing on revenue growth and business expansion. The company was devised as a response to the high quit rates in the U.S. retail and hospitality sectors, which surpasses the average US quit rate by over 70%, as reported by McKinsey in 2022.
According to a Business Of Fashion article, expert brand ambassadors are dispatched to retail giants such as Sephora, Ulta, and Nordstrom as part of the service. They educate sales associates and retail management, becoming a valuable third-party resource for brands across various categories, from established to emerging, indie to clinical.
The article noted that Beauty Barrage boasts a network of 300+ beauty experts operating in over 3,000 retail outlets across the U.S. and Canada. The company's efforts in job creation have earned it recognition as a Nationally Certified Minority Business Enterprise and a place in the top 10% of the Inc. 5000 list of America's fastest-growing companies.
Founder and CEO Sonia Summers' vision for the retail beauty landscape involves leveraging education for customer and employee retention and utilizing turn-key, data-driven solutions to promote sales growth. She argues that a solid field presence enhances customer engagement and interaction, while brand ambassadors provide an invaluable in-store experience.
With a focus on thorough, tailored training for its ambassadors, Beauty Barrage instills a deep understanding of the science of skin, hair, and makeup in its personnel. This fundamental knowledge is then built upon with specifics about the brands they represent.
The article noted that technology also plays a crucial role in Beauty Barrage's strategy. Brands can conveniently access crucial business data, inventory, and sales reports through a proprietary app. This enables the company to measure and increase brand productivity, regularly seeing jumps to 80% following hosted events.
Brand ambassadors must complete a post-shift survey, which provides valuable feedback and insights into the brand. This information assists in maintaining successful partnerships and improving future training sessions.
As per the article, Beauty Barrage is keen to continue its growth journey and maintain its impact in the industry with a service lineup that includes national or regional retail support, sales manual creation, sales force training, event professionals, and inventory management. Having already made the Inc. 5000 and Inc. 500 lists of America's fastest-growing companies, the company is optimistic that 2023 will mark its most successful year yet.
Learn more in the entire article on Business Of Fashion.