Sales Strategy

Facebook ‘Remarketing:’ Turn Your Website Browsers Into Buyers May 24, 2017 (0 comments)

Poway, CA—Once someone has visited one of your landing pages, you know two things: one, they’re interested in a particular product, and two, they’re already somewhat familiar with your business.

So how do you turn this qualified lead into a customer? A recent article on SocialMediaExaminer.com, a publication of the Social Media Marketing Society, offers six tips to create highly relevant Facebook ads to appear to this targeted audience. Called “Facebook Remarketing,” creating landing page-specific Facebook ads that target that very specific audience of past visitors to your site can result in conversion rates up to 70%! 

The article offers six tips and tactics, and explains each one step-by-step, with illustrations. It begins with the fundamental process of installing the Facebook pixel to target specific visitors to your website; i.e. landing page visitors, or visitors to certain other pages, while not bombarding customers who recently made a purchase.

More tips include remarketing to your blog readers and newsletter subscribers, past purchasers, and people who almost completed a purchase but abandoned their cart at the last moment.

Click here to access the entire article and all its step-by-step instructions.