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Focus on ‘Grandma’ to Build Value During a Sale |  January 28, 2022 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI--When you aren't connecting with a customer during a sale, it's usually because you aren't building value for the customer in that interaction. 

This week's James (Jimmy) DeGroot video column focuses on building that value by helping customers imagine themselves enjoying that piece of jewelry. Maybe it's because it brings back wonderful memories of "Grandma," who meant the world to your customer growing up.

Watch now to learn how focusing on building that value connection in a jewelry sale--and not falling into selling a basic bullet-point benefits list--can build both your sales and customer rapport. And feel free to reach out to Jimmy on his, call 920-492-1191 or email

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