Sales Strategy
Free E-book Shows How To Use Social Media Analytics For Business Intelligence July 06, 2016 (1 comment)
Santa Clara, CA—Social media has become the largest source of public opinion in the world. In addition to being a valuable tool for jewelers to put their own message out to customers and potential customers, listening to what consumers are saying is an important element of business intelligence.
A free executive e-book offered by Santa Clara, CA-based NetBase discusses the value of social analytics to drive business decisions, including sales and marketing, customer care and retention, and brand reputation.
The Importance of Social Analytics to the CMO offers the following key takeaways:
- Growing your brand’s share of voice
- Protecting brand health
- Identifying social opportunities to engage consumers
- Creating personalized experiences to drive revenue
- Improving campaign performance with social insights.