Sales Strategy

Free! New GIA Digital Co-Branded Sales Assets For Retailers Available November 18, 2020 (0 comments)

Carlsbad, CA—New GIA co-branded digital marketing materials for retailers are now available. A wide selection of free downloads for retailers includes videos, images, scales, and linkable graphics that can be embedded into a retailer’s website. 

Also available are free training modules for retailers to educate sales staff about topics such as the Four C’s, and grading reports, and free videos designed to quickly explain a variety of topics including diamond origin and GIA’s research and education programs. Click here to access the dozens of free sales and marketing assets for retailers.

Separately, a variety of point-of-sale tools also are available for retailers to purchase from GIA’s store. These include loose diamond and colored gemstone display cases, counter displays about the Four C’s, birthstones, plus diamond sorting pads, other display materials, and special takeaway brochures and more.

Finally, retailers are invited to submit a request to list their location on the GIA Retailer Lookup or to update their current listing. A multi-store tool is available for jewelers with more than one location.