Sales Strategy
Green Rocks™ Earns Third-Party Sustainability Rated Diamond Certification August 17, 2021 (0 comments)
Aventura, FL--Green Rocks Diamonds, a producer of high-quality created diamonds sold under the Green Rocks™ brand, has been accredited under the SCS 007 Sustainability Rated Diamond Standard for Trial Use. This achievement grants Green Rocks the authorization to use the claim of “Certified Sustainability Rated Diamond” on premium diamonds produced in its production facility in Nesher, Israel.
An early adopter of this trend-setting sustainability standard during the pilot stage, Green Rocks earned accreditation after completing a comprehensive, third-party audit. Green Rocks met all relevant requirements of the Standard spanning five major pillars of sustainability: origin assurance, ethical stewardship, climate neutrality, sustainable production practices and strategic sustainability investments. The audit included extensive on-site inspection, interviews, documentation review, diamond testing, and a full assessment of the life-cycle of the diamonds. Image Credit: Green Rocks Diamonds.
Green Rocks CEO, Leon Peres said, “At Green Rocks, we believe that sustainability is the ultimate luxury. Our retail partners are increasingly demanding that products be produced and handled in sustainable ways that don’t hurt the environment or infringe on human and worker rights. We are proud of our achievement in meeting the requirements of the SCS-007 standard as it provides independent proof of our commitment to sustainability and transparency. We are excited to be selling these premium certified stones that bring tremendous value to the consumers and to the diamond industry.”
“Green Rocks was examined for its adherence to stringent benchmarks of social and environmental accountability, transparency and provenance assurance,” said Stanley Mathuram, Executive Vice President at SCS Global Services, the third-party certification body. “This is a tremendous accomplishment. We’d like to congratulate them on their hard work and proven success as a trendsetter in the jewelry industry.”
The standard was developed under an international, multi-stakeholder process managed by the non-profit standards development body, SCS Standards Development. The Standard Development Committee included diamond producers, retailers, technology experts, environmental and social responsibility civil society representatives and academia.
About Green Rocks Diamond:
Founded in Aventura, Florida with offices around the world, Green Rocks Diamonds was created by a group of high-tech entrepreneurs in partnership with one of Israel’s finest diamond cutters. Their vision…to bring technology and old-world diamond cutting craftsmanship together to make the world’s most sustainable created diamond.
Today Green Rocks’ lab-created diamond R&D and Production Facility is the largest in Israel with an even larger facility slated to be opened in 2022. This new Green Rocks facility is being built by ISROUGH, a company formed by the renowned Israeli Diamantaire Ofer Mizrahi and a group of visionary high-tech entrepreneurs, bringing together sustainable technologies and old-world diamond cutting talent to lead the world in producing the highest quality lab-created diamonds. Learn more about Green Rocks at https://www.greenrocksdiamonds.com/
About SCS Standards Development:
SCS Standards Development is a non-profit committed to the development of standards that advance the United Nations Sustainable Development Goals. Standards are developed in alignment with best practices and guidelines provided by internationally recognized bodies to ensure a robust, transparent and collaborative approach. For more information, visit www.SCSstandardsdevelopment.org. SCS Standards is the official standards development body for Scientific Certification System, Inc., a chartered benefit corporation, which provides internationally recognized third-party certification as SCS Global Services, a global leader in third-party environmental and sustainability certification headquartered in Emeryville, California, with representatives and affiliate offices throughout the Americas, Asia/Pacific, Europe and Africa. Additional information is available at https://www.scsglobalservices.com/services/certified-sustainability-rated-diamond.