Sales Strategy
Holiday 2025: Value, Digital Convenience, and AI Shape Consumer Behavior October 27, 2025 (0 comments)
New York, NY--Consumer spending this holiday season reflects both economic caution and the enduring desire to celebrate. Shoppers are navigating higher prices and uncertainty with a sharp eye on value, deals, and digital convenience.
[Image via iStock.com/koldo studio]
As per the 2025 Deloitte Holiday Retail Survey, now in its 40th year, 77% of consumers expect prices to rise this season, and over half (57%) foresee a weakening economy—the most pessimistic outlook since 1997. Yet, Deloitte's research shows that even amid financial strain, people remain committed to celebrating and gifting, provided retailers deliver both value and meaning.
A Value-Driven Season
Deloitte's findings reveal that shoppers across income groups are looking to stretch their budgets, with average holiday spending projected at US$1,595, a 10% drop from 2024. The report notes that consumers are trimming non-essentials to protect core traditions and are focusing more on perceived value than on pure price.
This mindset represents an opportunity. The survey highlights that shoppers still want quality, trust, and emotional resonance from the brands they choose. Retailers who offer a range of price options—from accessible everyday pieces to premium collections—may capture both budget-conscious and aspirational buyers.
The report also points out that nearly 58% of consumers find holiday shopping stressful, suggesting that curated gift guides, simplified wish lists, and guided online tools could help retailers stand out.
Deals, Loyalty, and Emotional Value
According to Deloitte, 7 in 10 shoppers engage in value-seeking behaviors, with women (78%) more likely than men (58%) to look for deals. Beyond discounts, the report emphasizes the importance of emotional connection and quality—factors especially relevant to jewelry purchases. Retailers that can communicate craftsmanship, authenticity, and story-driven value will likely appeal to buyers seeking more for their money.
Loyalty programs and personalized promotions are also gaining traction. Shoppers are redeeming points, buying from affordable alternatives, and even making handmade gifts.
Gen Z and the Rise of AI Shopping
One of the report's most striking insights is the role of younger shoppers. Deloitte notes that Generation Z is redefining holiday shopping behavior: 95% are deal-hunters, 74% rely on influencers and social media for inspiration, and 43% use AI tools for discovery.
In total, 33% of all surveyed shoppers plan to use generative AI in their holiday shopping—more than double last year's figure.
Check out the survey report by Deloitte here.