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How Do You Shoot A Jewelry Catalog In A Pandemic? August 05, 2020 (1 comment)


New York, NY—If you’ve seen any consumer magazines lately, you’ve probably noticed they’re getting as thin as brochures. Apart from a nosedive in ad revenue, it’s also because photo shoots typically involve putting a lot of people together in a small space for hours at a time. At best, it's not recommended and in many places it's outright banned in this time of COVID-19. Magazines and TV shows have had to be very creative in their workarounds. Image: Shooting a pair of earrings, contact free, for the Oscar Heyman 2020 catalog.

Shooting a catalog is a little different, but still challenging to adhere to rigid social distancing requirements. Jeweler Oscar Heyman has just finished shooting its Holiday 2020 catalog—its largest ever, featuring over 120 necklaces, earrings, rings, cufflinks and bracelets in every color from a cornflower blue sapphire, to Brazilian Paraiba tourmaline, lavender spinel, fancy intense yellow diamond and many more. 

The shoot occurred over one week in Oscar Heyman’s Madison Avenue office and workshop, with proper social distancing and mask-wearing by all involved. The shoot was delayed by one month due to COVID-19 restrictions, but the catalog will be shipped on schedule to arrive in jewelry stores in early October. This year for the first time, there also will be an enhanced digital catalog to accompany the printed version.

Oscar Heyman will be donating a portion of any items sold from the 2020 catalog to Feeding America.

To view past catalogs, visit Oscar Heyman's website.

The Oscar Heyman catalog set.

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Comments (1):

Of equal significance is the balance beam scale located the background. This appears to be the same one that for decades weighed each and component in and out for each job!  If that scale could talk!  It was the pivot point of information of what was going into each hand woven item and making sure nothing superfluous was being added or subtracted from the original concept. The interaction between Harry Heyman and that scale was nothing less than ceremonious.  As they say, the difference is in the details and in every way the details were watched!  Good luck with the new catalog, the tradition continues!

By Marc Cohen on Aug 7th, 2020 at 8:52pm

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