Merrick, NY—By now, most jewelers are using Facebook regularly as part of their marketing. But if you’re using paid ads, are you getting the best bang for your buck?
Facebook has long offered the ability to do split testing of ads; i.e. when some viewers see one of your ads and some viewers see another. The point, of course, is to help you understand which ad works better and create more like it.
That said, however, if results are close, it can mean one of three things: one, you have two great ads and a well-defined audience and strategy (lucky you!); two, you have two bad ads or you haven’t properly refined your audience and strategy; or three, you’re not getting all the benefits you can from the testing feature.
This article on SocialMediaExaminer.com about using the Facebook split testing feature is well worth reading for anyone who uses Facebook advertising. It gives precise, step-by-step instructions—with illustrations—to help you use Facebook’s testing feature effectively. It goes through each part of the process from creating a new campaign to choosing variables to test to choosing placements, setting a budget and schedule, and more.