Sales Strategy

IDEX Diamond Search Platform To Highlight Diamonds with GIA Origin Reports November 25, 2020 (0 comments)

Ramat Gan, Israel—IDEX is now offering diamond buyers an option to filter their search to display only stones that come with a GIA Diamond Origin Report (DOR). The DOR scientifically matches a polished diamond to its original rough, telling the story of the gem’s origin, to better allow consumers to judge that the diamond has been sustainably and ethically sourced. Wholesalers and retailers on IDEX Online will be able to readily forward the DOR to customers using the “Email this Diamond” function. Buyers will then be able to read the report in full. 

GIA (Gemological Institute of America) developed the scientific matching process to link the polished gem to its source rough. GIA also distinguishes mined diamonds from lab-grown stones, and indicates whether a stone has undergone any treatments. DORs feature full-color digital images of the diamond in its rough and polished state, together with an image-rich story of
its country of origin. The reports also provide a full Four-C grading assessment with plotted diagram. 

GIA uses physical measurements, spectrographic data, and still and video imaging to characterize a rough diamond, then analyzes the resulting polished stone so it can confirm it’s the same gem and offer consumers peace of mind about a stone’s traceability and, by extension, help retailers build trust and credibility. 

Ehud D Cohen, chairman of IDEX Online, said: “We are extremely proud to be the first diamond trading platform to partner with GIA and we see this as a very significant step. Consumers increasingly seek reassurance that the diamond they buy has been ethically and sustainably sourced. We are more than happy to help provide them with that information by showing our buyers which diamonds have a DOR.”

Echoed Anna Martin, GIA senior vice president of global business development and beneficiation, “We are very excited that IDEX Online will help more retailers find diamonds with GIA Diamond Origin Reports.”