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Jewelers of America Opens 2021 CASE Awards, Highlighting Importance Of Custom Design To Retailers’ Sales February 17, 2021 (0 comments)


New York, NY – As consumers increasaingly seek out unique and personal items, custom design is becoming a more important revenue center for jewelers. Image: Los Angeles-based jeweler Ricardo Basta won a 2019 CASE Award for this ring in the $2,001-$5,000 retail category.

Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, is accepting entries for CASE Awards, its national jewelry design competition. The CASE Awards honor JA Members who exhibit creativity, artistry, style and excellence in jewelry design. CASE Awards are open to all employees of JA Member retailers and suppliers, and entries will be accepted through March 17, 2021.

“Jewelry designers and bench jewelers create beautifully executed pieces of jewelry that showcase their creative vision and exceed their client’s expectations. The talent our members possess deserves to be in the spotlight. CASE Awards gives jewelers the opportunity to showcase their talents and enables them to receive well-deserved recognition,” says Jewelers of America director of PR & Events Amanda Gizzi.

CASE Awards will be awarded in each of 14 categories. The categories – all new for 2021 – are as follows: engagement rings up to $5,000, engagement rings $5,001 and up, wedding bands up to $5,000, wedding bands $5,001 and up, earrings up to $5,000, earrings $5,001 and up, bracelets up to $5,000, bracelets $5,001 and up, necklaces up to $5,000, necklaces $5,001 and up, rings up to $5,000, rings $5,001 and up, pins/brooches/cufflinks, and other (includes non-jewelry items made of precious metals or stones that are sold in jewelry stores). 

Winners will be selected by a panel of experts who will evaluate all entries based on overall design, marketability, wearability, and quality of manufacture.  All winners will receive a customized CASE Awards trophy and national trade and consumer media exposure. Jewelers of America will promote all entrants through a social media and a digital marketing campaign adding extra exposure for the CASE Award entrants.  

The CASE Awards are sponsored by Jewelers Mutual Group, Synchrony and Chosen Payments. For more information about the design competition and for complete entry guidelines, visit or contact JA’s Member Services at (800) 223-0673.

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