Sales Strategy

Jewelry Defies Luxury Spending Slump with 10% Growth in May: Here’s Why July 21, 2025 (0 comments)

Lehi, UT--While overall luxury spending in the U.S. declined in May 2025, jewelry is charting a different course. According to an article by Clientbook, data from Citi shows that jewelry sales increased by 10.1% year-over-year during the month, outpacing categories such as handbags, apparel, and watches. The article highlights this resilience as a sign that jewelry is not only surviving but thriving where other luxury segments are struggling.

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So, what makes jewelry different? According to the article, it's not just about market positioning or pricing. It's about emotional depth, life events, and long-term customer relationships.

Emotional Value and Milestone Moments

Jewelry Is Inherently Emotional

Jewelry stands out from many luxury items due to its emotional significance. Whether it's a ring symbolizing commitment, a necklace gifted at a graduation, or a bracelet passed down through generations, jewelry carries memories. The article notes that this emotional depth often translates into stronger customer loyalty and more intentional purchases. Retailers who understand this can transform the experience from transactional to meaningful, fostering deeper connections and long-term relationships.

Jewelry Is Milestone-Driven

The article also highlights how jewelry is uniquely tied to life's milestones, such as engagements, anniversaries, birthdays, and other special occasions. These moments persist regardless of economic conditions, keeping demand steady even when general discretionary spending dips. Successful retailers anticipate these moments, using proactive outreach to remain part of their customers' most meaningful celebrations.

Personal Connections and Repeat Opportunities

Jewelry Requires a Personal Touch

Unlike other luxury goods where trend and label often dictate sales, jewelry buyers tend to seek a personalized experience. As per the article, clients value jewelers who understand their tastes, ask the right questions, and remember the little details. This high-touch, relationship-focused approach helps build lasting trust and satisfaction that are key factors in customer retention.

Jewelry Encourages Follow-Up

The article notes that jewelry purchases often lead to additional sales, such as wedding bands after engagement rings, anniversary gifts, or simply "just-because" purchases. Jewelers who maintain contact after the sale can build lasting loyalty. It's not just about closing another deal, but about showing continued care through timely reminders, thoughtful suggestions, and consistent follow-up.

Learn more in this article by Clientbook.