Sales Strategy
Jimmy DeGroot: No One Should Be Twiddling Their Thumbs Right Now October 22, 2025 (0 comments)
Appleton, WI--On any given day in our jewelry stores we have people who are frantically trying to get caught up with all the follow up they have for their customers. Then we have those who are not doing this.
Kyle Bullock and I are training this handy little sales tool to stores and it’s bringing customers through the doors.
Do a report of everyone who purchased from your store in the first three to four months of this year. Next assign your “not-so-busy” folks with calling those people folks or personally reaching out (no AI text messaging) and setting an appointment for inspection, cleaning and possibly insurance report updating.
“Jimmy are you crazy? We don’t have time for this now!” Well, what if they set appointments and in November, those customers again walk through your doors? What might happen then? They’re happy you called and let them know you are looking after their treasured jewels. Or you may start a conversation about what they want for Christmas. Or the conversation could be about a remount or upgrade.
The more people you can get walking through your doors in November, the more sales you will have in November and December. Here’s another novel thought. Keep doing this report every single month and invite these customers in to see you again. Now, we’re relevant to more people, and we are always continuing the conversations as they continue to walk through our doors.
James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy and his partner Kyle Bullock help jewelry stores grow their profits and their people to fulfill their greater purpose! We do it through one-on-one business coaching, sales training, and leadership development. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191.