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Sales Strategy

Jimmy DeGroot Talks About Active Listening and Empathy November 22, 2023 (0 comments)


Green Bay, WI--Active listening and empathy go hand in hand in the world of retail sales.  Sales professionals who excel in this habit don't just listen to what customers are saying; they listen to what they are feeling. Empathy allows you to put yourself in your shoes and this results in more satisfied customers, increased sales and positive word-of-mouth marketing.

Doing this correctly will give customers the feeling that you truly “Get them” and they’ll love it. Know your key questions inside and out and those will pull out the emotion you’re looking for in your customers. Once we have your WHY, we can truly help them.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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