Skip to main content Navigation

Sales Strategy

Jimmy DeGroot: The Benefits of Proactive Salesmanship in Retail February 06, 2025 (0 comments)

Jimmy_DeGroot.jpg

Green Bay, WI--Is your sales team proactive or reactive? For jewelers to survive and thrive today, we must move toward a proactive sales team.

Gone are the days when we can just sit by and wait for customers to come through our doors.  There are many more forces out there that can grab the attention of customers, even our existing customers and lure them away from the habit of pulling into our parking lots. 

Proactive salesmanship is actively engaging customers and initiating conversations that eventually lead to sales. My Wisconsin jeweler friends calls them “Created Sales.” By reaching out for special in-store events coming up, customers' anniversaries, birthdays and significant events, or just an invitation to see something new you just got in, we can enhance customer satisfaction, optimize operations, and ultimately drive higher sales.

Benefits of Proactive Salesmanship in Retail:

Proactive selling is the new norm for the most successful sellers.  If your store doesn’t have a program in place, feel free to reach out to me at jimm@trainretail.com and we can show you what we’re doing or suggest other programs out there.  

Sources: Retail TouchPoints and Retail Dive

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191.

Share This:

Leave a Comment:

Human Check