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Jimmy DeGroot: The Importance of Add-On Sales November 23, 2022 (0 comments)

Jimmy DeGroot Store Headshot

Green Bay, WI—Never underestimate the importance of add-on sales, says Jimmy DeGroot of the Jewelry Store Training Institute. You have strong relationships with customers and its okay to recommend add-ons. It’s also important because it’s pure profit for a retail operation. View the video.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the website Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at or call 920-492-1191.

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