Sales Strategy

Jimmy DeGroot: Understanding ‘Perfect Country’ People in Sales March 06, 2025 (0 comments)

Green Bay, WI--In the world of sales, understanding your customers’ personalities is key to closing deals. One of the most meticulous customer types is what we call "Perfect Country" people. These individuals aren’t flawless, but they strive for perfection in all they do. They thrive on precision, structure and details, making them some of the most thorough and research-oriented buyers.

Perfect Country people include professionals like accountants, CPAs, engineers and inventory managers—those who meticulously analyze data and demand accuracy. When engaging with them, patience is crucial. They will ask plenty of questions, compare options and often make multiple visits before making a purchase. Unlike impulse buyers, they deliberate every detail, ensuring their choice is the absolute best.

To effectively communicate with Perfect Country customers, use words like “ideal,” “exact,” “detailed” and “perfect.” These words resonate with their need for precision. Additionally, demonstrate appreciation for their thoughtful approach and provide well-organized, fact-based responses.

Though the sales process may take longer, the effort is worthwhile. By respecting their need for thoroughness and speaking their language, you can build trust and ultimately close the sale. Mastering this approach will make you a more effective and adaptable salesperson.

James (Jimmy) DeGroot is a professional jewelry sales and operations trainer from the jeweler’s side of the counter. Having been in management and the jewelry business for over 20 years, Jimmy offers weekly training to jewelers nationwide via the Train Retail website. Jimmy is an AGS titleholder and specializes in training relevant and timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be, among many other regular training options. Contact Jimmy at jimmy@trainretail.com or call 920-492-1191.