Sales Strategy
Lewis Jewelers Launches New House-Made Bridal Brand June 30, 2021 (0 comments)
Houston, TX—When Lewis Jewelers started in 1981, it was almost a side gig for founder Sandy Lewis, who admits she preferred talking to people to selling jewelry.
But in the kind of business that thrives on relationships, all that talking did lead to selling more jewelry, and more and more people came through the door. Today, Lewis Jewelers—now run by Sandy’s son, Slade, and his wife, Cindy—is a leading upscale jewelry store with two locations in the Houston area and a customer base spanning the entire metro area.
Like its upscale peers across the country, Lewis Jewelers believes in giving back to the community. The jeweler is probably best renowned for opening the Lewis Jewelers Dialysis Unit at Texas Children’s Hospital in 2016, something it holds an annual benefit for. But the jeweler also supports many other local charities, including Assistance League of the Bay Area, Lunar Rendezvous, The Arts Alliance Center of Clear Lake, the Junior League of Galveston County, Go Red for Women, and more.
Lewis Jewelers recently launched Legacy, an in-house bridal brand inspired by three generations of the Lewis family. Legacy features engagement rings and wedding bands in varying price points to appeal to women of all ages.
To launch the brand, Lewis Jewelers tapped Fruchtman Marketing, which created a TV commercial, billboard, store signage, brochure, and digital advertising to support the launch, bolstered by bridal events at both Lewis Jewelers stores.
A Fruchtman-designed billboard for the new Legacy Bridal in-house brand created by Lewis Jewelers in Houston.
The TV commercial features three generations of Lewis women—Sandy, Cindy, and Whitley—talking about their engagement rings and what they represent. Click here or on the image below to watch.
