New York, NY—The in-person selling ceremony has been key to the experience of luxury shopping, but COVID-19 lockdowns and social distancing guidelines have upended the whole process, writes Mickey Alam Khan in a recent issue of Luxury Daily. (Image: CEGID via Luxury Daily)
Luxury brands and retailers are now scrambling to beef up their omnichannel selling ceremonies that mesh tradition with technology to offer customer experience in the “new normal” of retail, he says, and the in-store selling ceremony is in for a major overhaul, which will include storytelling at a distance, elevated omnichannel delivery, and safe and exclusive in-store experiences, such as selling by appointment.
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