Sales Strategy

Localized Marketing: A Catalyst for Business Growth August 07, 2023 (0 comments)

Manchester, UK--Localized marketing, the engine that fuels leads and sales, is vital in helping potential customers recall your business when they need your products. It is crucial for your brick-and-mortar store, helping to tap into the demand within your vicinity and escalate sales. The crux of local marketing revolves around making your business visible and accessible to your ideal clientele.

[Representative image via Bing]

According to a LightSpeed article, the allure of your products, your store's strategic location, and competitive prices can only increase your sales if your target audience knows your offerings.

The article compiles advice from local retail owners, marketing gurus, and PR consultants. Here is what it has to say:

Improve Accessibility

Make your store's address and phone number visible online. As John-Paul Cody, Trends & Tactics, pointed out in the report, this can quickly boost leads and revenues for brick-and-mortar businesses.

Engage Foot Traffic

Old school 'open' visual tactics are still relevant for attracting customers, notes Baron Christopher Hanson from RedBaronUSA.com.

Retain Customers

Give your customers reasons to return. Christina Rath from Bel Air Branding Agency recommends blending digital and traditional marketing tactics.

Utilize Google My Business

Per the article, Ravi Davda, CEO of Rockstar Marketing, suggests leveraging Google My Business for your local retail store. Post product images and solicit reviews.

Create Compelling Website Content

A business website gives you a significant advantage, says Jenny Winter, Head of Marketing at Degree 53.

Reflect Local Elements in Store Displays

Incorporate local symbols and landmarks in your store displays to celebrate your community's culture.

Enhance Local PR

Learn more about these points and more in the entire LightSpeed article.