Sales Strategy

Looking For New Customers? Try A Tire Store! May 09, 2018 (0 comments)

Miami, FL—Partnering with another local luxury business—restaurants, fashion boutiques, new car dealers, and so forth is not a new idea for jewelers. But even upscale customers need new tires or to have their car’s oil changed--and when they do, they’re going to be dealing with a specialty shop or the service department of their auto dealership--not the sales department, where most jeweler promotional partnerships would take place.

Jewelry marketing consultant James Porte suggests jewelers look into partnering with car repair and tire stores (or the service department of luxury auto retailers) to drive new customers into the jewelry store and the auto repair business. Here’s one example of a Porte promotional brochure an Illinois jeweler did:

For more information, contact James Porte, (954) 817-3911 or email portemarketing@gmail.com.