Sales Strategy

Merrick, NY--For more than two decades the Internet has been on a steady advance into all aspects of business and personal applications. We’ve seen entire industries such as travel and music migrate almost entirely online, and the days of visiting with a travel agent or going to a record store are a thing of the past, lost to the efficiency of the online airline booking process and the instant satisfaction of downloadable music.

However, in the jewelry industry it’s a fact that very few independent retailers do meaningful e-commerce.  At the core, the reason for so few success stories is the sheer difficulty of the process and the breadth of personnel resources and skills sets that are needed to create and manage the technology platform and the online marketing strategy.  It all starts with the website–that’s the hub for all the different marketing channel spokes. Click here to read the entire article on Jewelryecomm.com.