Sales Strategy
New Year’s Resolutions for the Sales Associate | December 21, 2016 (0 comments)
Merrick, NY—If you’re a sales associate, think of New Year’s resolutions as a business goal. We all know how those personal resolutions go out the window, but it doesn’t have to work that way with those that are business related.
Below is a short list of achievable resolutions. With a little effort, you can meet and exceed all three in 2017!
1. Work on Your Selling Skills. So says sales expert Andy Preston in this article. Read books. Roleplay. Watch videos. Do online research. Ask your colleagues where you could do better and spend the time to up your game. Even better if you can do this quarterly throughout the year. No matter how good you are, you can improve.
2. Take Advantage of the Data. Do you know how many folks come through your door on a given day? How many of them you interact with? How many buy? What your conversion rate is? It’s time to track this and if you already are, is there additional information you can add? More here from KnowledgeTree.
3. Improve your Social Media Skills. According to this Forbes article, “Salespeople can use online social platforms to increase productivity. This includes understanding and influencing customer relationships, creating new channels for research, improving collaboration within sales teams, and increasing responsiveness to customers.” While many stores are using social media, it’s not always the salespeople that are actually interacting with customers. It’s time for that to change – offer to help out and sharpen your social media skills – and in turn, your bottom line.
All of these are likely things you think about on a regular basis. Continue that, but schedule time each day to actually move ahead in all three areas. Keep a log and watch your own growth. While actually keeping a resolution might be a new thought, the increase in your performance and bottom line will keep it front and center as the year progresses.