Los Angeles, CA—Omi Privé has relaunched its website at OmiPrivé.com and created a scavenger hunt giveaway promotion to celebrate.
“The new website could not be more timely as the need for digital representation grows stronger in 2020,” says a statement from the company. The new site captures the heart of the Omi Privé legacyand offerscustomers worldwide a chance to connect with gemstones through masterpieces of jewelry.
For its special Scavenger Hunt Giveaway, one randomly selected entrant will win a 18k rose gold Omi Privé Tanzanite Necklace valued at $1,600. To enter, click here. Omi Privé also will make a donation in the winner’s name to the Art Smith Memorial Scholarship Fund at Fashion Institute of Technology, to advocate FIT’s efforts to support black students attending the school’s Jewelry Design program.
The compelling design of the new OmiPrivé.com highlights award-winning jewelry in up-close imagery cascading across the user’s screen. As the user scrolls down the page, more images are revealed. The overall experience acts as a gemstone journey, where each design is observed and appreciated on its own before being introduced to another.
The updated site also acts as an educational resource for gemstones. The new gemstones tab shows a rainbow of fine gemstones that reveal the wide range of the Omi Privé collection, from color-changing alexandrite to blue zircon. Users can click to find important details about each gemstone’s origins, shades, and birthstone month.
“We worked to make the website visually stunning, showcasing our collection and telling our stories through text and imagery. It was important that as you explore Omi Privé, that the website evoke passion, stimulate the senses, tell our story, and educate through our blogs and gemstone education section. This is an important step for us to showcase our brand and one-of-a-kind pieces digitally as we further utilize technology to transition our highly personal and intimate brand into the digital and virtual platforms of the future,” said Niveet Nagpal, president and head designer.