Sales Strategy

Pandora’s Digital Leap: Revolutionizing Jewelry with Data & Tech April 12, 2023 (0 comments)

New York, NY--Pandora, the world's largest jewelry brand, is embarking on a complex digital transformation journey to deliver personalized omnichannel experiences across its 100 markets.

[Image via Pandora]

With a fully integrated organization, from crafting facilities in Thailand to distribution and sales worldwide, Pandora must carefully coordinate its digital efforts to avoid disruptions.

The company plans to transition to SAP's Enterprise Resource Planning (ERP) system, which will be completed by 2026. This will help streamline back-office operations and improve the omnichannel experience for customers.

As per a report, e-commerce now accounts for 21% of Pandora's global revenue, making digital channels an essential component of its business. To ensure seamless consumer experiences, Pandora maintains accurate inventory data across channels, such as click-and-collect services.

The company aims to surprise and delight customers through SAP technology and other digital tools, creating brand ambassadors.

Pandora's digital transformation also includes enhancing the employee experience, as the SAP transition will alleviate time-consuming manual processes and allow staff to focus on sales. By standardizing and optimizing its data with the help of the ERP system, Pandora hopes to increase transparency and efficiency across the organization.

As the full implementation of SAP will take several years due to the effort's scale, Pandora must change the technology and adapt how it operates. The company's ultimate goal is to continue evolving to meet consumer needs and stay relevant in the ever-changing market.

Learn more in this report.