Sales Strategy
Plumb Club January Podcasts Help Retailers Sell Color; Grow E-Commerce January 12, 2022 (0 comments)
New York, NY—The Plumb Club’s January podcasts have been posted to PlumbClub.com, giving retailers valuable information to help them begin navigation of 2022. The first of this month’s podcasts feature tools to help retailers grow online sales, and the second talks about one of the fastest-growing categories in the jewelry industry: colored gemstones.
Innovative Tools to Grow Your Jewelry Retail Business: Technological advancements have revolutionized other industries and the jewelry industry is slowly adapting. Jason Yakubovich and Chris Awad from MJJ Brilliant illustrate the online and ecommerce opportunities that retailers need to take advantage of in order to stay relevant. From consumer experience on a website, to consistency of messaging via social channels, to optimizing customer support, they provide various tips and solutions to help retailers stay ahead of the curve. Yakubovich is the director of operations and Awad is the head of marketing for MJJ Brilliant, a manufacturer of fine fashion jewelry and a completely vertically integrated company with extensive in-house design capabilities, wholly-owned manufacturing facilities, and manufacturing joint ventures.
Color Rush: Colored gemstones have captured the consumer’s imagination and are more popular than ever. Some varieties have had an estimated value increase of over 1000% in the past decade! In an imaginative and creative role play between a jewelry retailer and a gemstone miner, Sushil Choksey and Jaimeen Shah take the listener through the colored gemstone category’s steady growth, industry help and support for transparency and information, the consumer mindset when buying colored gems, and how to make showcases in this category stand out. Choksey and Shah hold key positions with Sandeep Diamond Corporation, founded in 1986 with expertise in diamond bridal products, diamond fashion, natural color gemstones, and lab-created diamonds.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources” tab: https://plumbclub.com/resources/plumbclubpodcasts/