Sales Strategy

Selling Jewelry Without Being ‘Salesy’ April 28, 2022 (0 comments)

London, United Kingdom--Selling jewelry can be a dread for many small business owners. While much creativity and intricacy go into crafting pieces, marketing them to potential buyers and selling them to customers coming to your shop can be quite taxing.

This video by Jessica Rose, the founder of Jewellers Academy, talks about the art of selling jewelry without being salesy — "how do we sell with integrity, by authenticity and by being ourselves.

The vlog talks about taking the pressure off. It's more about educating, inspiring, and talking about pieces they are interested in.

Other parts of the video talk about helping customers solve problems with design, letting images speak, and telling stories. It's also important to listen to customers, and especially to be kind to yourself when a sales pitch doesn't work.

Watch the entire video below.