Miami, FL—While Black Friday doorbuster sales usually mean toys or electronics, there’s no reason why jewelers should sit the opportunity out. They don't even have to open at 4 a.m. on the first weekend of the holiday season. Industry marketing expert James Porte is offering a few programs and postcards to help jewelers lead into and/or kick off the holiday season with higher sales. Included are his signature timed sale (left), a wish list program, and new scratch-off postcards offering prizes.
The new scratch-off postcards (below top) stand out in consumers’ mailboxes and also bring more fun to jeweler mailings, he says. Jewelers can partner with other local businesses (especially for Small Business Saturday!) and combine some winnings into the prizes offered. The wish list program (below) offers incentives just for filing one out.
Most Porte programs have a 48- to 72-hour turnaround; all are available with direct mail, email, social media and store signage, he says. For information, call (954) 817-3911 or email email@example.com.