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Sales Strategy

Special Targeting Can Boost Sales January 28, 2020 (0 comments)


Miami, FL—Jewelers lose 10% to 15% of their customers each year, says marketing consultant James Porte. Moving, death, Internet competition, customers no longer needing or wanting more jewelry, and a customer's own financial position are some of the reasons why. Additionally, despite scrubbing and de-duping, jewelers’ customer lists still can have many duplicate and non-deliverable names, creating a false sense of having more customers than they really do.

Having a plan to target new prospects and acquire new customers is paramount to increasing store sales and traffic, he says, and offers some suggestions for ways to build additional clientele. 

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