Sales Strategy

Special Targeting Can Boost Sales January 28, 2020 (0 comments)

Miami, FL—Jewelers lose 10% to 15% of their customers each year, says marketing consultant James Porte. Moving, death, Internet competition, customers no longer needing or wanting more jewelry, and a customer's own financial position are some of the reasons why. Additionally, despite scrubbing and de-duping, jewelers’ customer lists still can have many duplicate and non-deliverable names, creating a false sense of having more customers than they really do.

Having a plan to target new prospects and acquire new customers is paramount to increasing store sales and traffic, he says, and offers some suggestions for ways to build additional clientele. 

• Target first responders with a folded gift card thanking them for all they do.
• Target some specific employers in your area and offer the owner, VP, human resource director, etc., a gift card coupon or service they can give to their employees a few days before Thanksgiving. Try law firms, hospitals, law firms, medical offices, insurance companies, etc. and others that are stable, growing and thriving.
• Partner with local businesses (car dealers, restaurants, spas, hair and nail salons, realtors and stock brokers) and create a third-party endorsement strategy to drive new customers into your store.
• Target new homeowners that have moved into your trade area, and affluent consumers based on specific demographic filters.    
• Target charities with new strategies to get supporters of their events into your store.

For more information, visit portemarketing.com.