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Special Targeting Can Boost Sales January 28, 2020 (0 comments)

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Miami, FL—Jewelers lose 10% to 15% of their customers each year, says marketing consultant James Porte. Moving, death, Internet competition, customers no longer needing or wanting more jewelry, and a customer's own financial position are some of the reasons why. Additionally, despite scrubbing and de-duping, jewelers’ customer lists still can have many duplicate and non-deliverable names, creating a false sense of having more customers than they really do.

Having a plan to target new prospects and acquire new customers is paramount to increasing store sales and traffic, he says, and offers some suggestions for ways to build additional clientele. 

For more information, visit portemarketing.com.

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