Sales Strategy
Statistical Update: Diamond Earrings Up 14% | April 21, 2026 (0 comments)
Omaha, NE--The Diamonds category delivered solid performance in March, with sales increasing 15% year-over-year alongside a 17% rise in average retail sale (ARS). The spread between sales and ARS growth suggests that performance was primarily driven by pricing and product mix, rather than unit volume expansion.
Within the category, Diamond Earrings posted a 14% sales increase, slightly trailing total diamond growth but continuing to demonstrate stable demand. Performance was supported by higher ticket values, which were up 17%, indicating a shift toward better-quality or larger-stone purchases.
From a category perspective, diamond earrings remain a consistent, lower-barrier entry point into diamond jewelry, benefiting from both gifting and self-purchase occasions. This category provides dependable revenue contribution and reflects sustained consumer interest in classic, versatile core products.
About: This statistical update, provided by Becka Johnson Kibby, CEO of Edge Retail Academy, reflects high-level insights and aggregated independent jewelry retailer data in Edge Pulse, the company’s proprietary data platform.
According to the company, Edge Retail Academy empowers the jewelry industry with expert business coaching and data-driven strategy. Backed by decades of hands-on industry and coaching experience and the strength of Edge Pulse—our proprietary $4 Billion + data platform spanning nearly 2,000 jewelry retailers—we deliver real-time intelligence and tailored solutions that fuel growth in sales, inventory, profitability, recruiting, team performance, and long- term/retirement planning. Says the company: "Our mission is simple: transform capable jewelers into market leaders. Your success is our business." For more information: info@EdgeRetailAcademy.com | 877-569-8657, ext. 100.