Sales Strategy
Stuller Inc. Debuts Newest Diamonds & Gemstones Catalog September 09, 2020 (0 comments)
Lafayette, LA– Stuller has released its latest catalog, Diamonds & Gemstones 2020-2021, a reimagined edition of its loose stones. The 129-page book features a wide range of choices ranging from the beloved classics to many, new, colorful options from our talented buying teams.
“As you browse the book, you’ll also discover that new organization makes chapters easy to navigate,” says Heather Fontenot, diamonds director. “One of our biggest additions is chapter one, which features Notable Gemstones and Stuller Diamonds with grading reports.”
Additional highlights include:
- Images showcasing our Notable Gemstones and Stuller Diamonds with grading reports, never before seen in Stuller catalogs.
- A Diamond and Gemstone sourcing map showing the global destinations we visit to source the best stones for you and your customers.
- A gemstone color wheel featuring many complementary color possibilities.
- A quick reference color guide poster showing diamond and gemstone sizes and availability.
“Our hope is that jewelers discover a unique shape, cut, or color that they did not know we supplied,” says Samantha Larson, gemstones director. "Being one of the largest suppliers of loose stones, we have a lot to show, but most importantly, we want to help our jewelers sell, which is what this book is all about: captivating imagery, easy to navigate, discrete pricing and references that you can take out and put where you need them, when you need."
To learn more visit www.stuller.com/dgcatalog.