Sales Strategy
Tap Into The Customer’s Five Retail Senses September 28, 2016 (0 comments)
![2016_9_30_Retailsenses.jpg](/images/made/221f66deb3a3ac58/2016_9_30_Retailsenses_242_241_c1.jpg)
Louisville, KY—You’ve probably heard of sensory marketing, which taps into the basic human sense of sight, sound, taste, touch, and feel. But what about tapping into a customer’s five retail senses?
According to an article on RetailCustomerExperience.com, the five retail senses are: presentation, price, quality, availability, and location.
Presentation: in-store merchandising has an advantage because the ability to touch a product often creates instant ownership.
Price: It’s less about the actual number and more about the number framed in context. Shoppers want to feel they’re getting a good product at a fair price, period, but they are enticed by words like sale and rollback.
Quality: Consumers want a quality product and 67% are influenced by social media reviews.
Availability: “Limited supply” seems to create a sense of urgency for consumers. It also creates buzz.
Location: Convenience is key and for many product categories where the product is placed in the store will drive sales or not.
Top image: retailcustomerexperience.com