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Target Marketing Explained: Advantages and Real-Life Examples April 03, 2023 (0 comments)

Target Marketing

New York, NY--Why do business owners focus on a specific customer segment instead of attempting to sell their products to everyone? The reason is that businesses operate in a real-world context with limited resources and budgets and cannot market their products to everyone. 

[Image via Creative Commons]

Before selling their products, businesses must bear initial marketing costs, including advertising expenses, and effectively communicate their products to potential customers. However, this cost doesn't guarantee conversions or customer reach. It only impacts a select group of people with the need and means to purchase your product – the target market.

As per a report, marketing strategists recommend shifting your strategy from a broad customer base to a highly focused customer segment.

Target marketing is the process of reaching out to one or more customer segments within a broader audience in a market. This customer segment shares common traits and is interested in your products and services. A company's target marketing strategy is tailored according to its target market's preferences and shared attributes.

Before developing a target marketing strategy, the company conducts extensive research to create a customer persona (ideal customer avatar).

Understanding that a data-driven target marketing strategy will help enhance the effectiveness of digital and offline marketing campaigns is crucial. Business owners need insights before and after implementation to compare and improve their marketing mix.

Learn more in the entire report.

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