Sales Strategy

The Secret To Retail Success: More Things To Do, Not More Stuff To Sell July 19, 2017 (0 comments)

Stevens, PA—Want to sell more? Give your customers more interactive things to do.

In a recent blog, Pam Danziger, a luxury consultant and president of Unity Marketing, relates the story of taking her young grandsons to an amusement park. Although they enjoyed all the children’s rides, the one they loved most and rode repeatedly was a train called “Choo Choo Charlie” that ran on kid power: the little riders had to help propel it with their arms and legs.

Danziger thought about why that ride above all others interested boys, and realized the interactive nature was the differentiator.

In a retail environment, two key things drive sales: the amount of time customers spend in the store and the extent to which they interact with the merchandise and store associates, she said. While jewelers and other retailers recognize the need to make their stores an experience, she said too many are relying on old, tired formulas such as putting in a coffee or wine bar. That’s not an experience, it’s a drink.

Read her blog here for ideas about how to create a unique experience in your store and get customers to “ride your train” over and over.