Sales Strategy
Tried and True Sales ‘Rules’ That (Still) Work | August 17, 2016 (0 comments)
Merrick, NY—Oldies but goodies. Old School. Traditional techniques. With all the emphasis today on social media and sales, it’s easy to overlook those, yes, old school techniques that still work. A few for your consideration:
People buy from people they like, know and trust. This is certainly true of jewelry buyers and their salespeople. This article offers you five ways to engender trust. The first is to remember you are always selling. Most great salespeople know that wherever they are, whatever they are doing, they are still representing their store and their own personal brand.
Face to Face works best. Sure, there are exceptions, but even when a sale starts on social media, it often ends up closing in person. Want some numbers? This survey targeted nearly 4,800 salespeople with an average age of 40. Almost 70% said that traditional methods of contact, including face-to-face and phone worked best. Read the full article here.
Asking Questions. Many say this is the oldest technique. You’re helping solve problem. Learning about your customer. And most people want to talk about themselves, so asking questions is a win-win.
Invite Prospects to the Golf Course (or a similar activity that they enjoy). Golf won’t work for everyone, but we all have heard of sales that were closed on the course. Or in the bar/coffee bar. Or a spa. Know your customer and know what activities appeal to them. For similar ideas, check this article out.
Don’t dismiss those traditional ways to sell. While social media may offer another way to communicate and begin a sale, the tried and true methods still work – and work well!