Sales Strategy

Unleashing the Power of Tiered Loyalty Programs May 10, 2023 (0 comments)

London, UK--Tiered loyalty programs have gained immense popularity due to their ability to attract and engage customers. 

[Image via Pixabay Commons]

Unlike traditional "earn & burn" programs, tiered loyalty programs classify customers into ranks based on specific metrics. Each tier comes with various rewards and benefits that increase in value as customers progress.

According to Antavo, a retail loyalty platform, tiered loyalty programs offer six significant advantages:

• Providing great benefits

• Engaging customers in new ways

• Building long-lasting loyalty

• Operating without points or expiration dates

• Understanding customers better

• Protecting your business from the competition

Some successful examples of tiered loyalty programs include Sephora's Beauty Insider, Marriott Bonvoy, Uber Rewards, American Airlines' AAdvantage program, philosophy's Philosophers' Rewards, e.l.f. 's Beauty Squad, and Lancôme's Elite Rewards.

Tiered programs provide customers intending to strive for, encouraging them to remain engaged and loyal to your brand. By setting milestones based on points earned or dollars spent, customers are incentivized to interact with your program and increase their lifetime value.

Learn more in the entire article published by Antavo.