Sales Strategy

Merrick, NY--As jewelers nationwide try to find a silver lining in these uncertain times, many are using the time while their stores are closed to review every aspect of their businesses and innovate, so that when things start coming back to normal, they will be positioned as market leaders and come out stronger than ever. But if you've ever thought to yourself, "I'd love to innovate but where do I start," check out this video for some inspiration. Guy Kawasaki offers some easy tips to get started in this solid Top 10 list for innovation. Here's one example, number two on his list: Have a mantra, not a mission. Pick out a few words that describe your business and are relatable. Click here to watch and check out the rest!