Sales Strategy
Want To Make Your Top Performer Produce Even More? | September 14, 2016 (0 comments)
Tampa, FL—The number-one question that top salespeople ask is, “How can I sell even more?” The answer is simple! Get more customers.
Selling superstars don’t need another sales training course that, to them, is a total snooze-fest. They want actionable ideas, tools, and resources to help them build their customer community and deliver more clients.
The skill that will pay both them and you the most dividends is self-marketing. This goes way beyond clienteling: self-marketing is communicating a personal brand in a way that builds the individual salesperson’s customer community.
Top salespeople do not view themselves as employees of the store. They may be loyal to the owner and follow the store policies and procedures, but they really view themselves as the CEO of Me, Inc. The storeowner simply has retained their one-person business to come in and sell jewelry.
When a sales associate becomes an effective self-marketer, it in essence converts payroll dollars into marketing dollars. Becoming adept at using digital marketing—from social media to texts to emails—is perhaps more important than any sales training seminar.
Social media is an important self-marketing tool. This is where customers’ eyes live today. Are you afraid to let your people loose on social media? Create a social media policy that establishes parameters around acceptable content. There are plenty of examples of social media policies on Google.
Here is what makes social media so important. A store typically has one Facebook page with a few hundred to a few thousand “likes.” That means the store is hopefully reaching that many people. If every associate were to learn to use Facebook as a self-marketing tool, that reach grows exponentially, to the friends of 10 to 12 associates.
Social media is also where each associate creates his or her own personal brand. A great example of this is Missy Ranney at Jack Lewis Jewelers. She has created her own brand equity called “Legiti-Missy.” Go to her Facebook page and check it out. In fact, customers have started to call her “Legit.”
Email templates are also critical to self-marketing. Why reinvent the wheel with each email sent? ExsellRev members have access to hundreds of email templates in four categories: EngageMe is a bridal nurturing series of emails. SurpriseMe is a birthday and anniversary series of emails. WowMe is a series of emails designed to convert service clients into merchandise clients. InviteMe is an event success series of emails.
Do your top salespeople a favor: skip the sales training seminar and give them something they can use to self-market more effectively.
Terry Sisco is CEO of Exsellerate, Inc., funny-maker, uplifter, mischief maker, father. Based out of Tampa, Exsellerate has revolutionized retail sales training and made it "entertrainment," given it a millennial voice, made it ridiculously easy to learn on-demand style through social media platforms, captured the heart and soul of sales consultants and given them a sense of community, purpose, and the tools to crush their sales.
No more snooze-fest training seminars. Join the club, hop on your smart phone, grow in ways you never imagined, learn from top retail consultants across the country, and kill it on the sales floor. Like us at www.facebook.com/exsellrev, call us at 813-787-7355, email at tlsisco@exselleate.com, and visit us at www.exsellerate.com
Top image: LinkedIn.com