Sales Strategy

What Do Luxury Shoppers Want Online? December 07, 2016 (0 comments)

Atlanta, GA—Imagine your sales doubling in five years. That’s what’s predicted to happen to global luxury e-commerce between 2014 and 2019. By the end of that period, luxury sales online are expected to top $42 billion annually—almost half the value of the total jewelry industry.

The UPS Pulse of the Online Shopper, a white paper published by UPS Parcel Pro, offers some insights into these online luxury shoppers.  For non-apparel purchases, seven out of 10 research the product online, 78% use at least one social media site (usually Facebook), and more than half (56%) will promote a brand or product via social media.

Source: UPS Pulse of the Online Shopper

Reasons why these consumers choose small retailers include community support, unique products, and novelty. Of those, it’s still the product that drives the sale—55% cited unique products as their main reason, compared with 39% that chose community support. 42% just like trying something new.

Source: UPS Pulse of the Online Shopper

Investing in a seamless checkout experience is crucial, and the ability to return a product easily is equally critical. The majority (64%) of consumers would prefer to return the product to a store, compared with 36% that would rather ship it back to the retailer, preferably for free. Read more about that here.

Top image: UPS