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Winning The Digital Native Customer May 25, 2016 (0 comments)


New York, NY—It seems like everyone in the marketing community is suffering from Millennial fatigue: endlessly discussing what makes them different, how to reach them, and—the latest trend—assuming they’re really not that different at all.

Well, yes, they are. And the generation that succeeds them (now teenagers) are even more different. According to this article on, both groups are the first true “digital natives,” having grown up with everything online. 

Facebook, Uber, Airbnb, Tumblr, Mashable, and Snapchat all are the brainchild of digital-native Millennials, and all have changed not only their own category, but the way society now communicates or deals in goods and services.

Four important shopping patterns of Digital Natives are:

Information drives anxiety. Because it is so easy to gather information, Digital Natives feel compelled to source all information before making a purchase.

They must be at the center of the shopping experience. If they do not feel important to a brand, they go elsewhere.

Digital Natives have a fluid relationship with price. Squeezed financially, these shoppers still are willing to spend for quality products and experience. Just remember their definition of quality has changed from previous generations.

Digital Natives are always open to trying something new and better. This creates challenges in creating lifelong customer loyalty.

Read the entire article here.

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