Sales Strategy

WJA Announces 2021 ‘March is Me Month’ Campaign For Female Jewelry Self-Purchase; Offers Marketing Materials December 30, 2020 (0 comments)

New York, NY—The Women’s Jewelry Association will host its second annual “March Is Me” month promotional campaign to encourage women to buy jewelry for themselves. The campaign is specifically aligned with International Women's Day on March 8, 2021, which celebrates women around the world, but the March is Me Month campaign will be active for the entire month.

Marketing assets, which are available for spring planning starting this month, will allow participants to advertise, use email and social media, and incorporate website and in-case signage to align with the national campaign. The association invites retailers, designers, suppliers, manufacturers, and trade associations to share its messaging.

The March is Me Month initiative was developed by the WJA Women’s Executive Leadership Forum, a group of high-level female executives in the jewelry, gem, and watch industries. The group has been working to build partnerships across the industry, as it prepares for the future of jewelry retail and the increased purchasing power of the female consumer. 

“Our campaign is all about women giving themselves permission to purchase jewelry for themselves. They deserve it!” says WJA president Jacqueline Cassaway.

This year, WJA is offering March is Me Month assets to all its members, not just corporate members. “We had so many requests from the general membership to use the marketing assets during our first year as they recognized the value of the campaign,” says WJA executive director Jennifer Markas. “As a result, all materials are available for 2021 to individual members for a minimal fee.” WJA corporate members, however, will again receive the assets free of charge as a benefit of corporate membership. 

All participants will have the flexibility to promote and sell their own products as part of the campaign. WJA encourages users to use the branding, taglines, and logos developed for the campaign by Richline Group, a wholly owned subsidiary of Berkshire Hathaway. The campaign’s hashtags include #MarchIsMeMonth, #CelebrateYou, #LiveBeautifully, and #WomensJewelryAssociation. 

To join WJA and gain access to the materials, visit www.womensjewelryassociation.com/join. Questions about the campaign or membership should be directed to Rachel Jurisz, membership coordinator, at rachel@womensjewelryassociation.com.