Sales Strategy

Word-of-Mouth and Retail: How To Get More Customers to Talk About Your Business July 06, 2022 (0 comments)

Austin, TX--Word-of-mouth marketing effectively gets more people to visit your retail store. It does not cost anything, and the results are often great.

Studies have shown that word-of-mouth, on average, drives $6 trillion in annual global customer spending, which is responsible for 13% of all sales. It performs better than paid ads and results in five times more sales.

So how do you get more customers to talk about your store? A BigCommerce article highlights some ideas for retailers that can help them strengthen their word-of-mouth approach to marketing.

The first step? You might have guessed it already. An essential factor towards establishing enough credibility to get more people talking is offering them a great first experience. A simple way to do that is to leave thank you notes and gifts for their online purchases.

Another point that the article talks about is selling quality products and offering excellent customer service, thus strengthening the fundamentals of your retail operations. With your basics right, you can focus on other things, such as improving a customer's in-store experience to get them talking about your store.

The article also highlights the importance of using visual triggers and gives the example of 'Instagrammable' restaurants. Visual triggers can engage people and surprise them in a way where they'd be eager to share it with their network.

Interested in learning more? Read the entire article.