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Las Vegas, NV--The American Gem Society (AGS) is bringing back “Find a Jeweler Week,” running December 1–5. First launched in 2021, this annual campaign is held during the first week of December to help educate consumers on the importance of shopping with a credentialed AGS jeweler, particularly during the holiday season.

Throughout the week, AGS will share daily content on its consumer Instagram page, highlighting the value of working with knowledgeable, ethical jewelry professionals during one of the busiest shopping periods of the year. Consumers will be directed to the Find a Jeweler search where they can search for an AGS jeweler in their area.

In addition to spotlighting AGS retailers, the campaign will also feature mini gift guides throughout December, showcasing jewelry from AGS members to help shoppers find meaningful, high-quality gifts for their loved ones.

Katherine Bodoh, CEO of the American Gem Society, shared why this annual initiative is so important to the organization and to consumers. “Our goal with Find a Jeweler Week is simple: to help drive consumers into AGS retailers’ stores this holiday season. When shoppers work with a knowledgeable and trusted AGS jeweler, they can feel confident in their gift purchases. This campaign gives consumers an easy way to discover jewelers who prioritize education, ethical practices, and exceptional service.”

All AGS retail members are invited to participate in and engage with the campaign throughout the week. To submit an image, contact marketing@ags.org or visit americangemsociety.org/fajweek. To help promote Find a Jeweler Week, the American Gem Society is collaborating with Instagram influencer Tracey Ellison at the @thediamondsgirl