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Alignable: 8 of 10 Business Owners Optimistic About Year-End; 7 Tips To Boost Local Shopping October 11, 2021 (0 comments)


Boston, MA—Eight out of 10 business owners are feeling optimistic, says a new poll conducted by business site Alignable.comImage: Example of an effective social media post promoting “shop local,” via

While things aren’t perfect—labor shortages, supply chain issues, and Delta concerns are still challenges—most business owners feel things are looking up and they’re optimistic about end-of-year sales and revenue, says the study.

At this time last year, 42% of small business owners were uncertain about their business’s ability to survive till now. While there’s still a significant 25% who are feeling that way, it’s way down from last year, and consumers are out, about, and spending money. 

Here are some tips from Alignable to help you make the most of the season:

“For example, a local jewelry store can collaborate with a local bridal store to stream a Facebook Live video matching jewelry pieces with wedding gowns. During the video, they can challenge viewers to stop by both shops to try different combinations, post on their social media stories and timelines, and give a prize to whoever gets the most ‘Likes’ for their combination,” he explains. “It's a win for everyone!”

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