Merrick, NY—Selling online can be intimidating. There are so many platforms, rules, and best practices, that it can be hard to keep up with while taking care of other daily business activities. To make matters worse, the online marketing game is constantly changing. What worked yesterday to drive sales might not work tomorrow.
Fortunately, no matter how often things change, you can always rely on a strong knowledge foundation to serve as a guide to make online business decisions. Here you’ll find SEM practices that will enable you to lay down such a foundation to succeed online as a jeweler.
Ron Dod is the CMO and co-founder of Visiture, an e-commerce search marketing agency.