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Bloomingdale’s Brings ‘Wicked’ Magic to Holiday Season with Exclusive Collection November 12, 2024 (0 comments)
New York, NY--Bloomingdale’s is set to bring a touch of Oz to the holiday season by collaborating with Universal Pictures’ new film "Wicked." Launched November 5 online and November 7 in-store, the “Wicked Good Holiday” campaign features an exclusive AQUA collection, over 100 unique products, and participation from 150 brands, including Mattel, La Mer, and Jonathan Adler.
[Image by Bloomingdale's via PR Newswire]
According to a news release, this initiative will include a pop-up experience to transport shoppers to the iconic Emerald City, inspired by the film’s vibrant pink, green, and metallic color palette.
The standout feature of this partnership is the AQUA collection, influenced by Wicked’s Oscar-nominated costume designer, Paul Tazewell. Comprising more than 70 items, the line will draw from the film’s main characters, Glinda and Elphaba. It will include apparel for women and children and accessories and gifts that incorporate signature phrases from the movie.
Alongside the film-inspired items, Bloomingdale’s will offer a selection of gifts spanning home, beauty, and fashion, catering to all ages and interests. From luxury options to stocking stuffers, shoppers can find products for festive gatherings or winter getaways.
Per the release, the campaign will kick off on November 13 with Bloomingdale’s holiday window displays unveiling at its 59th Street flagship store in New York City. The event will be hosted by Wicked star Cynthia Erivo, with performances from Broadway talents such as Lea Salonga and Tituss Burgess. The celebration will also include choreography by Christopher Scott and music from an orchestra playing Wicked medleys.
Frank Berman, Bloomingdale’s EVP and Chief Marketing Officer, shared the excitement of this year’s campaign in the news release, noting that the collaboration with Wicked would infuse the holiday season with “joy and wonder,” highlighted by the reimagined Santaland and an immersive shopping experience at the flagship store.
Learn more in this news release.