Articles and News
Brand News From Hearts On Fire, Stuller, Fruchtman Marketing And Jewelers UnBLOCKed February 13, 2014 (0 comments)
Hearts On Fire Diamonds Dazzle at the Red Dress Collection 2014
New York, NY–Hearts On Fire was a sponsor of the Go Red For Women/The Heart Truth Red Dress Collection at Lincoln Center on February 6. The show, which kicked off the 2014 Mercedes Benz New York Fashion Week, featured more than 20 celebrities walking the runway in exclusive red dresses designed by America’s most elite designers, and brings inspirational stories of women who are raising awareness about heart disease, the number-one killer of women. According to the American Heart Association, heart disease kills more women than all forms of cancer combined.
As the exclusive jewelry sponsor of the event, Hearts on Fire provided signature diamond designs for all women participants to wear on the runway. The participants of the show included: Alicia Quarles, Anika Noni Rose, Anna Sophia Robb, Bella Thorne, Bellamy Young, Colbie Caillat, Giada De Laurentiis, Gina Torres, Ireland Baldwin, Jill Hennessy, Joan Jett, Joan Van Ark, Kat Graham, Lindsey Vonn, NeNe Leakes, Rutina Wesley, Sasha Cohen, Taryn Manning, Thea Andrews and Daphne Oz.
Celebrities rocked red dresses and Hearts On Fire diamond jewelry.
In total, more than 10 million dollars’ worth of diamond jewelry was worn. A highlight of the event was the exclusive Hearts On Fire Go Red diamond necklace (top left), a new, one-of-a-kind design created by Hearts On Fire Designer Ilaria Lanzoni for this event. The necklace, which holds more than 13 carats of perfectly cut diamonds in rose gold, was worn on the Red Dress Collection runway. When the piece is sold, 10% of the retail price will be donated to the American Heart Association’s Go Red For Women.
Stuller’s Bridge Conference Announces Eight 2014 Dates
Lafayette, LA—Looking ahead to its fourth season, Stuller’s Bridge conference series will kick off its fourth season in 2014, providing attendees with profitable solutions for the changing retail landscape.
Exploring contemporary areas of potential improvement for traditional jewelry stores, Bridge blends educational seminars and group dialogue discussing a range of topics including being highly connected to customers, innovative, and more profitable.
A workshop during one of the 2013 Bridge Conferences.
Touching on three main themes of customization, in-store experience, and retail challenges and opportunities, the 2013 conference series helped 650 independent jewelry retailers identify potential problem areas within their businesses, and proactively develop innovative solutions. These themes will continue as the conversation drivers in 2014.
“Today, jewelers are collaborating more than ever, propping each other up with ideas that work. And this is what’s happening at Bridge,” says Ken Dugas, Stuller’s executive director of events. “After a powerful Bridge series in 2013, Stuller is ready to share even more in the coming year.”
The 2014 Bridge conference series dates are as follows: April 13-15 (for Canadian customers), May 18-20, June 23-25, August 10-12, August 25-27, September 7-9, September 15-17, and October 12-14.
For more information on Bridge and to request an invitation, visit Stuller.com/Bridge, call (866) 751-5692 or email events@stuller.com.
Jewelers UnBLOCKed Names New Director of Marketing
New York, NY—Jewelers unBLOCKed, underwritten by Chubb Group of Insurance Companies, announces the appointment of Diane Fowler as its new director of marketing. Fowler will lead all Jewelers unBLOCKed marketing initiatives alongside Luxury Brand Group, a marketing and public relations agency specializing in brand communications for the jewelry and luxury industries.
Fowler recently retired as executive director of the Professional Insurance Agents (PIA) of New York, New Jersey, Connecticut and New Hampshire, after a 35-year career within PIA and the insurance industry. She was honored in 2013 with PIA’s Distinguished Service award for her many accomplishments within the insurance industry. Fowler graduated from Tufts University with a Bachelor of Arts degree in English and psychology, and received her MBA from the State University of New York at Albany.
“With her extensive knowledge, expertise and reputation within the insurance industry, Diane is exceptionally capable of assisting in the growth of Jewelers unBLOCKed,” said Jewelers unBLOCKed president and CEO Patricia Low. “Her leadership and experience makes her a welcomed addition to our team.” Fowler will be responsible for promoting the programs offered by Jewelers unBLOCKed: its exclusive jewelers block program, and its Collectors Edition portfolio of coverages designed for private clients.
Fruchtman Marketing Announces Staff Addition And Promotions
Toledo, OH—Fruchtman Marketing, a full-service marketing firm specializing in the fine jewelry industry, has hired a new account coordinator and promoted two existing staff members.
“We’ve experienced a growth spurt the last few months,” said Michael Fruchtman, agency CEO. “It was time to implement changes to ensure we maintain the quality of work and attention to detail our clients expect and deserve.”
Dustyn Evearitt joins the team as Account Coordinator. A graduate of the University of Toledo with a bachelor of business administration, Evearitt served most recently as marketing manager for the Automobile Racing Club of America (ARCA), where he developed and implemented sales, advertising, promotional, and marketing plans. Before ARCA, he was a marketing and promotions intern for the Toledo Mud Hens baseball team, and an athletic marketing intern for the University of Toledo.
Two current Fruchtman employees have assumed new positions. Lindsay Bernsdorff was promoted to senior account coordinator, and Mallory Lee was reassigned to Fruchtman’s digital department, where she will serve as the new digital account coordinator.
Separately, the agency was just named by Danish bead-maker Pandora as provider of its U.S. co-op program, offering digital exposure to Pandora retailers around the country.
Fruchtman will provide paid search and Facebook advertising that is strategically managed per retailer. The agency partnered with Pandora in a beta test of the newly developed service that now is going nationwide.
“By using an integrated social media strategy of posts, custom content, promotions, and targeted messaging, retailers who carry Pandora jewelry will be able to drive sales and see growth in their own local fan base,” explains Fruchtman vice president Shane O’Neill. The paid search aspect of the program is designed to locate customers at all stages of the buying cycle, drive traffic to retailer websites, acquire new customers, increase brand awareness, and provide retailers with a return on their investment with valuable data and quantifiable metrics. For information, contact shane@fruchtman.com.